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AUDI worldwide. Audi Q2 Campaign.
photographer. Kai Uwe Gundlach
agency. Philipp und Keuntje
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BRIEFING// A new car model for a young generation that you can't reach with classical advertising and for whom individuality is the highest good.
IDEA// How to describe a car, that can't be labeled? For a target group that doesn't want to be labeled either? By creating a category that isn't one: #unataggable.
A campaign that can't be categorized and uses all media to the fullest
OUTCOME// A campaign that runs digital, classic, below and above the line, national and internationally. Never has an Audi campaign be present on social media for so long.
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Q2Mailing
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