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BMW MINI.
TASK//
Bring the legendary history of MINI John Cooper Works to life: from John Cooper recognising the racing potential of the Mini, to Paddy Hopkirk’s iconic Monte Carlo Rally victory in 1964. A story of racing innovation, unexpected success and the beginnings of the performance legacy that would become MINI John Cooper Works.
EXECUTION//
Due to limited resources and available footage, we brought the story to life through a mix of illustration, animation and historic archival footage, together with the talented people from Musclebeaver in Munich.
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